Empowering The Next Generation Lady Hunter!

Chatsworth GA (June 29, 2018– The Sisterhood of The Outdoors™, a woman-owned company offering guided hunting and fishing trips to women all over the U.S., today announced WEATHERBY®, Inc. as the official rifle sponsor for all big game hunts as well as their annual youth antelope hunt in the fall of 2018.

Headlining the sponsorship is the WEATHERBY Vanguard® Camilla™ rifle, known for its fit tailored to female shooters. “We strive to create the best possible experience for our hunters, and shooting the WEATHERBY Camilla offers exactly that,” said President of The Sisterhood of the Outdoors, Amy Ray. “Our hunters experience the extreme quality and accuracy of the Camilla in the field. Designed by women, for women, the Camilla fits women exactly as a rifle should while providing the confidence of SUB-MOA accuracy,” Ray added.

“The Sisterhood of the Outdoors specializes in taking new and experienced hunters on dynamic hunts all over the U.S.,” said Ray, “and this year, the WEATHERBY Camilla will be with us as we hunt cow elk, mule deer, and antelope. Taking women hunting is our passion and there’s nothing we get more excitement from than being present for their first shot and to share in our guests’ successes. We’re driven to mentor and teach the next generation of lady hunters and pride ourselves in equipping them with the best products,” she said.

“The WEATHERBY Camilla is the perfect choice for our young ladies’ antelope hunt. Each year we take four young ladies ages 12 to 18 on a youth antelope hunt,” Ray said. “This particular hunt introduces young ladies to their first big game spot and stalk hunts, and is made possible through stellar partners like WEATHERBY.”

According to Ray, “The future of hunting depends on us. There is a lot required to create a new hunter, and we’re poised to be there for anyone on that journey. Having the best rifle for women creates an experience to last a lifetime.  We believe personal interaction is key to recruitment and retention, and we look forward to personally sharing the Camilla rifle with our hunters. While having a successful hunt is always our goal, the best way to improve success on our hunts is to put a Camilla rifle into the hands of our hunters and have them experience its amazing quality and accuracy first-hand.”

“The Sisterhood of the Outdoors provides more than a guided hunt designed for women, we create an experience for them. One that ignites a lifelong flame and encourages confidence,” Ray added.

The Sisterhood of the Outdoors is dedicated to empowering the next generation lady hunter, and we offer opportunities for women to learn to hunt, fish, and shoot. Please contact The Sisterhood of the Outdoors at info@sisterhoodoutdoors.com for more information, visit our website at www.sisterhoodoutdoors.com, and follow us on Facebook at https://www.facebook.com/sisterhoodoutdoors.

If you would like more details on The Sisterhood of the Outdoors trips, memberships or sponsorship opportunities, please contact Amy Ray, President at 706-847-6338 or email her at amy.ray@sisterhoodoutdoors.com.

About WEATHERBY:          
Over the last 73 years, we have learned exactly what performance and craftsmanship look like together. It’s not a new concept; the fit and finish is just as important as the performance and function, but it does seem to be one that has been forgotten to make way for lower prices and higher margins. We think a firearm should feel even better after decades of use, not be a disposable tool that is easily replaced in just a season or two.

The Camilla was designed by women for women. It features a shortened 13” length of pull, slender forearm, a slimmer grip with a gentle palm swell, and a higher comb for optimal scope-eye alignment. The recoil pad is special with an ergonomic cant to next into the way a woman’s shoulder is built.

Empowering the next generation lady hunter!

Chatsworth GA , July 28, 2017– While Babes, Bullets and Broadheads is our heritage, The Sisterhood of The Outdoors is our future.  We will continue the tradition of having Field Staff hosted hunting and fishing trips, and have added a membership platform for all women to participate and share their love of the outdoors with each other.

“The future of our company is founded on our mission to empower the next generation lady hunter.  We create more than a guided hunt for women, we create an experience. There is nothing I love more than being there for my guest as they take their first shot. Through our hunting and fishing trips, social media and the web page we want to create a fun environment for all women hunters to share their love of the outdoors.  Our new membership program will create a place for women to connect and share their passion for the outdoor industry.”
Amy Ray, President

Under the new brand platform will offer our guest the best outdoor and hunting experiences in the industry.  The membership program will offer a place to connect to other likeminded women and offer opportunities for members to receive discounted hunts and events through our programming.  We hope to gain support through sponsorships and help promote the fastest growing segment in the outdoors, Women hunters and shooters.  Our biggest reward comes from the impact we have on lives of our guest.   A recent survey of past quest reviled just how much lady hunters want to connect to others who share their passion.

Rebranding to The Sisterhood of the Outdoors aligns our name with our goals.  Moving forward under this new platform we hope to have an even greater influence in the lives of our members, guest and the hunting industry.

The Sisterhood of the Outdoors is dedicated to empowering the next generation lady hunter.  We offer opportunities for women to learn to hunt, fish and shoot.  Through our membership program we create a place for women to share their passion for the outdoor industry.  We are the Sisterhood of the outdoors.  www.sisterhoodoutdoors.com

# # #

If you would like more information on our trips, memberships or sponsorship opportunities, please contact Amy Ray, President at 706-847-6338 or email at amyray@georgiagungirl.com.

Chatsworth, Georgia (August 24, 2018) – The Sisterhood Of The Outdoors, a woman-owned company offering guided hunting and fishing trips to women, announces a partnership with Women’s Outdoor News, The WON.

The Sisterhood Of The Outdoors specializes in taking new and experienced hunters on dynamic hunts all over the U.S. This year, it is delighted to announce that it will be working closely with The WON, the premiere digital publication featuring women who hunt, shoot, fish and lead lives of adventure. The WON will be present for the Sisterhood’s annual youth antelope hunt in Gillette, Wyoming, reporting from the field with 2 of its writers, Ashlee Lundvall and Courtney Nicolson.

“Taking women hunting is our passion and there’s nothing we get more excitement from than being present for their first shots and to share in our guests’ successes,” said Amy Ray, founder and president of The Sisterhood Of The Outdoors. “We’re driven to mentor and teach the next generation of women hunters and having The WON there to share in the success and capture our story is a perfect partnership.”

The WON, with its team of writers and photographers, will help the Sisterhood present its unique stories of new and experienced hunters alike, beginning with the youth antelope hunt. “Each year we take 4 young ladies, ages 12 to 18, on a youth antelope hunt. This particular hunt introduces them to their first big game spot-and-stalk hunts, and is made possible through stellar partners, including Weatherby, onX hunting app,Crazy Horn Outfitters, Sportsman’s Warehouse,BNB Barber Shop, Connally Wildlife Photography, Rusty’s Taxidermy,Koehler’s Meat Processing, Table Mountain Outfitters,Rocky Mountain Elk Foundation Georgia,Rocky Mount Discount Sports, Pass It On Outdoors, JRC Ranch, 2 Guys Fencing, Powderhook, Spent Rounds Designs, Durham Buffalo Ranch, Bomgaars and Kifaru International,” said Ray.

According to Ray, “The future of hunting depends on us. There is a lot required to create a new hunter, and we’re poised to be there for anyone on that journey. In the future, we plan to partner with The WON and have embedded reporters on more of our hunts and events.”

The Sisterhood of the Outdoors participates in a variety of trips and activities for women who love the outdoors. (Photo: Contributed)

A national organization that started in Tennessee is aiming to create opportunities for women who like to hunt, shoot and fish.

The Sisterhood of the Outdoors originated in Lawrenceburg, Tennessee and now has a presence in more than 30 cities nationwide.

“Women like to travel in groups and enjoy each other’s company when participating in sports, and hunting is no different,” the organization’s CEO Amy Ray said.

The group was founded in 2010 by three friends who wanted to share their love of the outdoors by creating guided hunting trips for women.

The organization is a chance for women that enjoy hunting, shooting and fishing to meet friends that share their passions. (Photo: Contributed)

Getting started
First operating under the name Babes, Bullets and Broadheads, the business grew quickly as women all over wanted to share their passion for hunting with friends.

“Typically, women don’t decide to try hunting on their own,” Ray said. “They are introduced by family or friends.”

Ray’s first husband died of cancer and she found herself lost with two young boys.

“I met my current husband, Scott, who is an avid outdoorsman and he taught me to shoot and hunt,” she said.

Ray grew up in Dalton, Georgia and was a field staff member with Babes, Bullets and Broadheads. She was also an avid participant of that group and close friends with the previous founders.

She purchased the business in December of 2014 and rebranded the organization in 2016 to The Sisterhood of The Outdoors.

Learning about the outdoors
Today, Sisterhood of the Outdoors creates more than 100 opportunities a year for women who want to get outside.

“No one learns to hunt, fish and shoot on their own; we want to be there for anyone interested in learning to hunt, shoot or fish,” she said.

The Sisterhood of the Outdoors has more than 40 field staff members across the United States that are certified instructors and mentor those willing to learn.

“We prepare our guest for each hunt and teach them everything from weapon of choice, to how to hunt and what it takes to process your harvest and prepare a great wild game meal for your family,” Ray said.

The Sisterhood of the Outdoors books hunting and fishing trips with outfitters and with the help and support of many partners including Cabela’s and Shoot Like a Girl.

Staff members mentor others all year long, by teaching archery, calling, shooting and fishing.

Members have opportunities to participate in real-world trips all over the U.S. and meet other women who are also passionate about the outdoors.

“There is something special about finally making the connection to the wilderness and the conservation of wildlife,” Ray said.

The organization has a lineup of big game hunts and waterfowl hunts this season.

They can be found on the website.

More information
The Sisterhood of the Outdoors reaches more than 40,000 subscribers on social media and about 500 subscribers to the email system.

“It’s truly a calling,” Ray said. “With the love and support of my family, I am afforded the privilege to introduce women to the outdoors and my reward is the friendships and memories made,” Ray said.

An annual membership price of $45 includes access to many activities and groups to connect with fellow hunters.

To learn more about The Sisterhood of the Outdoors or to participate in upcoming events and scheduled hunts, visit its website.

Savannah Bennett is a contributing writer. She currently attends UTC where she is a feature writer for the student newspaper, The University Echo. She is a double major in communication and English. Savannah was also a participant in the Disney College Program during the fall of 2017.

All proceeds benefit Shooting Sports for Cancer, Inc.  and will be donated locally in Nebraska to fund early detection Breast Cancer Screenings. 

Chatsworth GA, November 22, 2018– The Sisterhood of The Outdoors announces the first ever partnership for charity with Cheyenne Ridge North Platte Outpost to fund early screenings for local breast cancer patients.   Come join us on an amazing hunt for charity.  All proceeds will go to Shooting Sports for Cancer, Inc the owner of the annual Ta Ta Bang Bang sporting clays event.  Their mission is to end late stage breast cancer by providing funds to local not-for-profit community hospitals for screening and diagnostic testing for breast cancer diagnosis.  100% of this hunt’s proceeds will be donated locally to a community hospital in Nebraska.

We have planned a world-class two-day goose hunt for up to six lady hunters.   For a minimum bid of $850 these ladies will enjoy a hunt of a lifetime while doing some good for others.   Join us Feb 1-4, 2019, registration requires a small deposit. Guest can register online at https://www.sisterhoodoutdoors.com/index.php/waterfowl/276-cheyenne-ridge-hunt-for-charity-shooting-sports-for-cancer. The Cheyenne Ridge North Platte Outpost is one of America’s Top-5 waterfowl hunting spots.  Home to extraordinary numbers of ducks and geese, the Central Flyway is the pinnacle of professionally guided duck hunting and Canada goose hunting.  The three miles of private, controlled river bottom on both sides of the North Platte combine with 1,500 acres of adjacent crop land, creeks and sloughs to make the North Platte Outpost a Nebraska duck hunting and Nebraska goose hunting paradise each fall through early February.

Positioned in heated, state-of-the-art pit blinds, guests enjoy a hot breakfast while hunting in comfort, benefiting from shooting tips and decoy spread strategies provided by professional guides, who are skilled at calling waterfowl.  The Sisterhood of The Outdoors will have Field Staff members on hand to mentor afield and host the event.

In a time of year where we are Thankful and counting our blessings, we feel it is important to give back to others.  We can’t think of a better way than to share a duck blind and hunt together at an amazing award-winning lodge and donate the money to those in need for breast cancer screening.  One simple test can save a life.  We can’t thank Cheyenne Ridge Lodge enough for their generosity to make this hunt a reality.
Amy Ray, President

Cheyenne Ridge Signature Lodge is the 2017 recipient of the Sporting Classics Award of Excellence.

The Sisterhood of the Outdoors is dedicated to empowering the next generation lady hunter.  We offer opportunities for women to learn to hunt, fish and shoot.  www.sisterhoodoutdoors.com

If you would like more information on our trips, memberships or sponsorship opportunities, please contact Amy Ray, President at 706-847-6338 or email at amy.ray@sisterhoodoutdoors.com.

Learn more about the award-winning experiences at Cheyenne Ridge Lodge at www.cheyenneridge.com.

Paramount Outdoors, a division of Paramount Apparel International, Inc., has signed a best-in-class licensing and supplier arrangement agreement with The Sisterhood Of The Outdoors (SOTO) organization.

Paramount Outdoors will debut a full line of SOTO-branded ladies apparel, including headwear and accessories for the spring 2020 season, along with a complete technical performance turkey and small game hunting program under the Sisterhood Hunting brand and casual lifestyle apparel. This will be followed by complete early-, mid- and late-season SOTO big game lines.

Paramount Outdoors’ cutting-edge Engineered Hunting Gear (EHG) technology and performance characteristics will be built into each garment, with Sisterhood CEO Amy Ray and her pro-staff providing insight into the design, fit, form and function in the field.

As part of the partnership, SOTO will adopt Paramount Outdoors’ new Odin pattern from Kryptek Camo Technologies as its official pattern for big-game, gun hunting. For bow hunting and turkey hunting, SOTO will use Mossy Oak’sOriginal Bottom Lands and Obsession patterns.

“Paramount Outdoors couldn’t be more blessed and honored to work with Amy Ray’s The Sisterhood Of The Outdoorsorganization on this next-level licensing partnership and licensing arrangement,” said Tim Berry, Paramount Outdoors’ Divisional Vice President of Sales & Merchandising. “Amy’s leadership and vision for the The Sisterhood Of The Outdoorshas grown it into a major force in the hunting and fishing industry. Working with her and the SOTO pro-staff will enable us to build a ladies hunting brand with unparalleled performance and technical characteristics.

We’re thrilled to work with the SOTO team that has an unbridled passion for the outdoors and relentlessly pursues perfection.”

Founded in 2010 and under the leadership of Amy Ray since 2015, SOTO has become the leader in women’s mentored hunting, fishing and shooting adventures. Ray has compiled one of the most diverse and skilled teams of women in the industry and has a sterling reputation for excellence unmatched in the outdoors industry.

SOTO is focused on instilling its collective passion for the outdoors to ladies new to the outdoors, creating new customers for all types of outdoors gear.

“We are influencers and not just brand champions, and we have a love for everything outdoors,” said Ray. “That’s why our mission and values of SOTO dovetail perfectly with Paramount Outdoors; they are an industry pace-setter, bringing their leading-edge Engineered Hunting Gear line of technical performance hunting apparel, headwear and accessories to to the women’s outdoor market.

Paramount Outdoors’ EHG line features Mossy Oak, Realtree, Veil, True Timber and Odin Powered by Kryptek camo patterns, which is a roster of camo partners that is simply unmatched.

“We’re excited to work with Tim and his team on their unique, one-stop-shop platform that provides major retail partners – such as Bass Pro Shops, Cabelas, Gander Outdoors, Sportsman’s Warehouse and others – with the ability to provide unmatched performance technical apparel, headwear and accessories. They understand the wants and needs of female hunters, fishermen and outdoor enthusiasts like no other company and together, we can elevate this to another level.”

Paramount Outdoors will also start brand development on a women’s casual lifestyle-branded line under the SOTO banner, to provide retailers with a line of apparel that can be worn on and off the field, range or water.

About Paramount Outdoors:
Paramount Outdoors’ Engineered Hunting Gear (EHG) & EHG Elite branded products are specifically designed & relentlessly driven to over-perform in all weather conditions; terrains; and temperature ranges. Whether stalking mule deer & elk in the mountains; stand-hunting elusive whitetail in a ground-blind or ladder-stand; calling ducks in a duck blind; or still-hunting thunder chickens, EHG melds highly effective camo patterns with true performance tactical fabrications and treatments to provide an impact advantage afield.

Designing and Delivering a Line of Mossy Oak Women’s Camo

The Sisterhood Of The Outdoors (SOTO) owner, Amy Ray, recently joined the members of the Engineered Hunting Gear (EHG) hunting tribe at Paramount Outdoors (PAI Inc.) headquarters in Bourbon, Missouri, to design a new line of fall technical hunting gear.

The team spent time at the owner’s lodge in Missouri, turkey hunting for 2 mornings, followed by team meetings to develop the entire fall line of EHG, especially for women hunters. “We toured the facility and learned so much about PAI Inc. I love that it’s a family-owned company with state-of-the-art manufacturing,” said Ray. “Their agility to move quick to market is one of the reasons I wanted to partner with them.”

Ray believes the SOTO co-branded EHG launch is going to be amazing.  “For many years, SOTO has listened to the requests of its field staff, members, guests and followers. While we love that many companies have supported and developed great gear over the last decade, we feel strongly that women’s choices and fit still have much to be desired. Our survey data indicated a gap in no frills, simply functional gear that is priced for the average lady hunter and meets the needs of the most extreme conditions. Attention to detail and function are foremost in our mind during the development process,” said Ray.

She added, “We are also very excited to bring a ladies’ line to market with Mossy Oak camouflage. Mossy Oak has supported women in the outdoors for years and we appreciate the lifestyle and outdoor culture promoted by their brands.”

The Sisterhood of the Outdoors is dedicated to empowering the next generation lady hunter.  We offer opportunities for women to learn to hunt, fish and shoot.  www.sisterhoodoutdoors.com

If you would like more information on our trips, memberships or sponsorship opportunities, please contact Amy Ray, President at 706-847-6338 or email at amy.ray@sisterhoodoutdoors.com. 

The Engineered Hunting Gear Tribe is made up of an incredible talented team of members to wear test the apparel, headwear, gaiters and accessory products in the field, under all conditions and tactics and then employ their feedback into every garment made.
ENGINNERED HUNTING GEAR:  There is No Off Season when you’re Always Outside.

Having the best gear for our guest is always our goal.  We can’t wait to have more choices for women’s hunting clothes.  Paramount Outdoors is taking the industry by storm and we are proud to have them as our premier brand licensing partner.

The Sisterhood of The Outdoors™, a woman- company offering guided hunting and fishing trips to women all over the U.S., today announced owner Amy Ray has joined the advisory board of Freedom Hunters.   Freedom Hunters is an organization taking our military community on outdoor adventures.  Freedom Hunters is a 501(c)3 military outreach program dedicated to honoring those who protect our Freedoms.  The mission is to salute the noble work of our courageous men and women of our Armed Forces.  Freedom Hunters reflects the outdoor community’s appreciation for our troops by taking select active duty and combat veterans, families of fallen heroes, children of the deployed, as well as those wounded or injured, on outdoor adventures.

“The Sisterhood of the Outdoors specializes in taking new and experienced hunters on dynamic hunts all over the U.S.,” said Ray, “We are proud to partner with Freedom Hunters to offer our servicewomen, Gold Star wives and daughters of fallen heroes opportunities to hunt with The Sisterhood of The Outdoors.  We have the ability to contribute by partnering with our outfitters to offer hunts in partnership with Freedom Hunters and to have our expert staff and guides help with any of the Freedom Hunters trips when needed.”   As a member of the advisory board Amy will participate in developing partnership and creating opportunities for these special families to go outdoors.

“The Sisterhood of the Outdoors provides more than a guided hunt designed for women, we create an experience for them. One that ignites a lifelong flame and encourages confidence,” Ray added.  A perfect fit for our special servicewomen and Gold Star families.  “Joining Freedom Hunters Advisory board is very special, I want to give back to those who protect our freedom and I can’t think of a better way to enjoy the outdoors than to share it with these special women.”

We encourage anyone to donate online to help support the work being done by Freedom Hunters.  Visit
http://www.freedomhunters.org to donate.

If you would like more details on The Sisterhood of the Outdoors trips, memberships or sponsorship opportunities, please contact Amy Ray, President at 706-847-6338 or email her at amy.ray@sisterhoodoutdoors.com.

About Freedom Hunters:
Freedom Hunters is a 501(c)3 military outreach program dedicated to honoring those who protect our Freedoms. Our mission is to salute the noble work of our courageous men and women of our Armed Forces. Freedom Hunters reflects the outdoor community’s appreciation to our troops by taking: select active duty and combat veterans, families of fallen heroes, children of the deployed, as well as those wounded or injured, on outdoor adventures. Empowered by help from conservation groups, outfitters, corporations, government agencies, and landowners, Freedom Hunters honors individuals from all branches of the military. It is with immense pride and enthusiasm that Freedom Hunters carries on the American tradition of hunting, fishing, and shooting. EIN: 45-5388947